Matthias Frank × Ava · the offer
Prepared for Matthias Frank

New business,
new shorts.

You're rebuilding what you do. Your shorts should be built around it from day one. We start with one month: work out what your shorts must do, build the formats and hooks, film, test, and read the numbers. Then you decide how to go on.

See the offer → How it works
How the sprint runs

One month. Then real numbers.

The same weekly rhythm from week one, so you always know when to film and what comes back.

1

Kickoff

What your shorts must do for the new business, who they are for, and the 3–4 formats to test first.

2

Weekly loop

A call, Friday homework with scripts or hooks and shot lists, you film on your phone, we cut finished shorts.

3

Test

Several hook openers per piece, tested with trial reels before they hit your main feed.

4

Decide

At the end of the month we read the numbers together. You pick the path that fits.

Pricing · one sprint, then your choice

Start with a month. No long contract.

Both paths after the sprint are agreed before we start, so there are no surprises at the end.

Step 1 · the sprint
€2,500 one month · paid upfront
Setup and the first month of the weekly loop: strategy kickoff, formats, hook frameworks, your review hub, a first tested batch of shorts and a read of the numbers.
€500 setup + €2,000 month
no lock-in after
Start the sprint →
↓ then pick a path ↓
Path A · Brand Engine
€2,000/mo · 3-mo min, then 30 days' notice
We keep running the loop with you, every week.
How it runsa weekly shorts loop · 2 in flight · priority
  • Weekly call to plan the next week
  • Friday homework: scripts with hook options, or hooks for the scripts you write
  • Shot lists with references
  • Finished shorts cut from your drop, with several hook openers per piece
  • Your review hub, trial reels to test hooks, a weekly read of what landed
  • Rolling revisions until it's right
For when the new direction works and you want to spend your time filming, not running the system.
Continue →
Path B · Handover
€1,000one-off
You run the loop yourself, with your own workflow.
The outcomea system you own · formats · frameworks · templates
  • Your formats and hook frameworks, written down
  • The weekly homework template we used with you
  • How we read the data, and what to change when
  • A handover session with your editor or your own tools
For when you want the method in-house. Both paths are agreed before the sprint starts.
Take it home →
One month to start, no lock-in Both paths agreed before kickoff You own every output
What you're really getting

Three jobs, one weekly loop.

Instead of

A content strategist

What to film each week, tied to where your business is going, and a read of what landed.

Instead of

A hook writer

Several openers for every piece, tested with trial reels before they hit your feed.

Instead of

A shorts editor

Finished shorts every week, captioned and in your look, without you briefing anyone.

Your workflow can cut. It can't tell you what to film next week.

That call, made every week and checked against the numbers, is what this sprint is for.

Before you ask

What you're probably wondering.

“I'm rebuilding my business. Isn't this too early?”

That is why it starts with a sprint and not a long contract. Month one works out what your shorts must do for the new business, and tests it. You decide what comes next once you have seen real numbers.

“I built my own Claude workflow. Why pay for this?”

Keep it. Cutting gets cheaper every month, and we use AI for it too. What you pay for is everything around the cut: which idea to film, which hook to open on, which format to repeat, and a read of the numbers that changes the next scripts. That is the creative-director part.

“Do you write my scripts?”

If you want. Or you keep writing them and we write the hooks and sharpen the openings. We agree this at kickoff.

“How much of my time does it take?”

One call a week and your filming. Homework arrives on Friday so you can plan your week. You film on your phone and send a link.

“What do I own?”

Every finished short, with full rights and no expiry. The formats, scripts and hook frameworks we build for you are yours to keep, on either path.

Next step

Start with the sprint.

One month, €2,500, paid upfront. Your first homework arrives the Friday after kickoff.

Start the sprint →
Matthias Rossini · Co-Founder, EditwithAva · matthias@avlana.co · editwithava.com